Thursday, October 23, 2014

Ghosts in the Attic

Is someone filling out an out-dated form they claim they found on your website?

Have you tried to find something in the search box on the Tarleton website and found multiple links to old files? Or even worse, the older the file, the higher it was in the search results listing?

What mysterious creatures lurk in your attic?

Leaving old files on the Tarleton website, whether or not they are still linked on your pages, keeps them in the search results. The longer a file stays on the website, the more “legitimate” it seems to the search engines, which makes them display higher in the listing.

Here are some things you can do to clean the attic:
  • Delete and unpublish all old files on your website. If they are still available, your constituents will be confused which files are the correct ones to use. Make it a habit to always delete files that are no longer in use.
  • Rename all re-usable content that can easily be replaced on your website. For example, if you have a tour schedule for your department, and it’s been linked to on multiple pages, you can name it something generic like "tourschedule.pdf" and just replace the content in that document each semester as needed. No dates required in the file name. No new files to upload. No re-linking across pages. Just click on the file inside Cascade, Edit, Browse to the new file on your computer, Submit, Publish, and done.
If you cannot find an out-dated file in Cascade to delete, please contact Web Services and provide us with the web address to the old file, so we can exterminate your ghosts!