The primary responsibility for the Web Content Strategist is to develop and implement content strategy for Tarleton websites, which includes information architecture, writing style, SEO, content reuse, web analytics research, user testing, UX, and metadata development.
This position must:
- Train, inform, and engage web site constituents on content strategy and best practices.
- Mentor and work closely with student employees, which includes assigning web updates and tasks, identifying student employee strengths to maximize productivity, monitoring task progress, and providing feedback on content strategy.
- Ensure adherence of web content to style guides, branding guides, accessibility and copyright laws, TAMU System/THECB /State specifications.
- Identify opportunities for writing/editing content for the web, optimize print copy for the web, provide web writing expertise to the university community.
The Web Services team is creative and highly collaborative. Full-time employees enjoy a private office, convertible stand/sit desk, many restaurants within short walking distance, wellness initiatives/benefits, and more.
Required qualifications include: Bachelor’s degree and 3 years of professional work experience writing for the Web and content strategy OR a Bachelor’s degree specifically in Marketing, Communications, Technical Writing, Digital Media, or Computer Information Systems and 2 years of professional work experience writing for the Web and content strategy; Demonstrated experience with web design/development and online interactive technologies including content management systems, web analytic software,CMS, web forms, Adobe Creative Suite (Photoshop, Acrobat Professional, Dreamweaver); Skills required include: writing and digital content development; effective content layout for web pages; understanding of Web accessibility standards and requirements; use of HTML, CSS, Javascript plug-ins and other web technologies; basic graphic design; and communication, collaboration, and organizational skills.
Tarleton State University, a member of The Texas A&M University System, provides a student-focused, value-driven educational experience marked by academic innovation and exemplary service, and dedicated to transforming students into tomorrow’s professional leaders. With campuses in Stephenville, Fort Worth, Waco, Midlothian and online, Tarleton engages with its communities to provide real-world learning experiences and to address societal needs while maintaining its core values of integrity, leadership, tradition, civility, excellence and service.
Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer. As a member of The Texas A&M System, Tarleton will provide equal opportunity for employment to all persons regardless of race, color, sex, religion, national origin, age, disability, genetic information, veteran status, sexual orientation or gender identity and will strive to achieve full and equal employment opportunity through The Texas A&M System.
Apply online at https://jobs.tarleton.edu/postings/5248
-Daphne
